CATEGORY
MARKETING STRATEGY
Integrated marketing strategy, digital campaigns, PR, content development, brand positioning, enrollment growth, and marketing ROI.
FOCUS AREAS
Marketing Strategy
Digital Campaigns
Brand Positioning
Enrollment Growth
PR & Media Relations
Content Strategy
KEY RESPONSIBILITIES
• Developed and executed integrated marketing strategies aligned with enrollment and brand objectives, including budget planning and management.
• Led agency coordination and cross-department collaboration to deliver enrollment campaigns aligned with institutional and business objectives.
• Coordinated media relations and external communications to strengthen institutional visibility and reputation.
• Monitored campaign performance and audience insights to optimize marketing efforts and support enrollment growth.
IMPACT
Strengthened digital engagement, brand consistency, and visibility across the school’s communication channels.
TOOLS & PLATFORMS
Miro
Meta Business Suite
Genial.ly
MailChimp
ADVERTISING EFFORTS
EDITORIAL SUPPORT & DIGITAL PUBLISHING
FUNDEPOS and Mondragon Unibertsitatea bring the first LEINN generation to Central America
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PRESS RELEASE WRITING & DISTRIBUTION
90 young people graduate from the first technical aircraft maintenance assistant program
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