CATEGORY
MARKETING STRATEGY
FUNDEPOS University
Integrated marketing strategy, digital campaigns, PR, content development, brand positioning, enrollment growth, and marketing ROI.
FOCUS AREAS
Marketing Strategy
Digital Campaigns
Brand Positioning
Enrollment Growth
PR & Media Relations
Content Strategy
KEY RESPONSIBILITIES
• Developed and executed integrated marketing strategies aligned with enrollment and brand objectives, including budget planning and management.
• Led agency coordination and cross-department collaboration to deliver enrollment campaigns aligned with institutional and business objectives.
• Coordinated media relations and external communications to strengthen institutional visibility and reputation.
• Monitored campaign performance and audience insights to optimize marketing efforts and support enrollment growth.
IMPACT
Strengthened digital engagement, brand consistency, and visibility across the school’s communication channels.
TOOLS & PLATFORMS
Adobe Creative Cloud
Miro
Meta Business Suite
Genial.ly
MailChimp
Microsoft Office 365
ADVERTISING EFFORTS
EDITORIAL SUPPORT & DIGITAL PUBLISHING
FUNDEPOS and Mondragon Unibertsitatea bring the first LEINN generation to Central America
Read coverage
PRESS RELEASE WRITING & DISTRIBUTION
90 young people graduate from the first technical aircraft maintenance assistant program
Read coverage