Amazon

GTM execution, e-commerce campaigns, product launches, and homepage marketing across multiple Amazon marketplaces.

FOCUS AREAS

Go-To-Market Execution

E-commerce Marketing

Product Launches

Campaign Management

Customer Journey Optimization

Homepage Support

KEY RESPONSIBILITIES

• Develop onsite merchandising campaigns for Devices products, including promotional events (e.g., Prime Day), homepage marketing campaigns, new product launches, and other initiatives across the United States, Canada, and Mexico.

• Create detail pages for new device launches, following content and layout guidelines provided by OX Product Marketing Managers.

• Perform onsite updates, including detail and landing page content, cross-site merchandising placements, and site widgets.

• Perform monthly content audits of Devices onsite domains to identify and resolve bugs or inconsistencies.

IMPACT

Drove visibility, traffic, and conversion growth across multiple Amazon storefronts.

TOOLS & PLATFORMS

Journey

VAC

Smartsheets

Slack

Symphony

CAMPAIGN EXAMPLES